Week 3 Player Props: Receiving Yards for Cooper Kupp from EV Insight

Cooper KuppReceiving Yards

Right now, Cooper Kupp’s receiving yards prop is set at 98.5 yards (-110/-110).

The public has bet up the UNDER down to 98.5 (-110) after it opened @ 99.5 (-115).

Pros

THE BLITZ projects the Los Angeles Rams as the most pass-centric team on the slate this week with a 64.7% pass rate, accounting for their underlying tendencies and matchup dynamics.
This game will be played in a dome—which means zero wind, increased pass volume, increased touchdown potential, and increased passing effectiveness.
THE BLITZ projects Cooper Kupp to accrue 12.3 targets this week, on average, placing him in the 100th percentile among WRs.
Cooper Kupp has been a big part of his team’s passing offense, earning a Target Share of 33.5% since the start of last season, which ranks in the 100th percentile among wideouts.
Cooper Kupp has totaled a monstrous 98.0 air yards per game since the start of last season: 95th percentile among WRs.

Cons

The Rams are a 3.5-point favorite in this game, likely leading to a rushing game script.
THE BLITZ projects the Los Angeles Rams as the 3rd-most sluggish paced defense in the NFL (in a neutral context) at the moment, leading opposing offenses to average 28.46 seconds per snap.
Opposing QBs have averaged 31.5 pass attempts per game versus the Arizona Cardinals defense since the start of last season: 5th-least in the league.
Cooper Kupp’s pass-game efficiency has tailed off this season, totaling just 8.97 yards-per-target compared to a 10.36 rate last season.
The Arizona Cardinals defense has yielded the 10th-least receiving yards per game in the NFL (just 139.0) vs. wide receivers since the start of last season.

Projection

THE BLITZ
114
Receiving Yards