Week 10 Player Props: Receiving Yards for Cooper Kupp from EV Insight

Cooper KuppReceiving Yards

Right now, Cooper Kupp’s receiving yards prop is set at 71.5 yards (-105/-115).

The public has bet the UNDER down to 71.5 (-115) after it opened @ 72.5 (-115).

Pros

The Los Angeles Rams will be starting backup QB John Wolford in this contest, which typically means fewer pass attempts and more rushing.
THE BLITZ projects the Los Angeles Rams to be the 9th-most pass-centric offense in the league (context-neutralized) at the present time with a 64.0% pass rate.
The weather forecast calls for 0-mph wind in this game. Low wind usually means higher pass volume, higher TD potential, and increased passing effectiveness.
Opposing quarterbacks have averaged 38.1 pass attempts per game versus the Arizona Cardinals defense this year: 6th-most in football.
THE BLITZ projects Cooper Kupp to notch 11.8 targets in this week’s contest, on average, ranking him in the 99th percentile among WRs.

Cons

The Rams are a 3.5-point favorite in this week’s contest, indicating a rushing game script.
THE BLITZ projects the Rams to call the 9th-least offensive plays among all teams this week with 63.8 plays, accounting for their underlying tendencies and game dynamics.
Cooper Kupp has accrued significantly fewer air yards this year (88.0 per game) than he did last year (96.0 per game).
The Los Angeles Rams offensive line grades out as the worst in football this year in protecting the passer, which has a negative impact on all passing offense statistics across the board.
Cooper Kupp’s receiving efficiency has declined this season, accumulating just 8.87 yards-per-target vs a 10.36 rate last season.

Projection

THE BLITZ
96
Receiving Yards