Keon Coleman DVOA, Advanced Stats, & Fantasy Rankings

Buffalo Bills wide receiver Keon Coleman caught just one of his four targets for 12 yards during Sunday's AFC Championship loss to the Kansas City Chiefs. The rookie endured highs and lows this season, but most fans and fantasy managers would be quick to admit that they expected a little more out of Coleman during his rookie campaign. After all, he was the first pick in the second round of the draft, making him the Bills' highest wide receiver selection since 2014. Through 16 games between the regular season and playoffs, he caught just 32 of his 65 targets (49.2 percent) for 578 yards and four touchdowns. Coleman currently projects to be the Bills' No. 2 receiver alongside Khalil Shakir next year, but Buffalo may be tempted to bring in some star power at the position after coming up short in the playoffs once again.

Buffalo Bills wide receiver Keon Coleman continues to be an unreliable fantasy option ahead of Sunday's AFC Championship against the Kansas City Chiefs. The rookie has progressed throughout his first season in the NFL, but he still remains an inferior option to Khalil Shakir in the Bills' passing attack. Coleman has just two catches over his last two games, totaling a mere 10 yards. He typically operates as a deeper perimeter threat within Buffalo's offense, which has added another layer of uncertainty to his profile. For example, he was targeted 57 times during the regular season but hauled in just 29 of those passes, giving him a concerning 50.9 percent catch rate. In fact, he had five catches on 17 targets between Weeks 17 and 18. His increased volume in those games was promising, but targets don't generate fantasy points. Until Coleman can start catching more passes on a consistent basis, he's tough to trust in fantasy football. That point is accentuated this week against the Chiefs, who have been incredibly stingy against players like Coleman. Kansas City allowed the third-fewest fantasy points to receivers operating out wide from Week 12 through Week 17.

Buffalo Bills wide receiver Keon Coleman, who appeared to be separating himself from the pack before his wrist injury, is now a part of the problem. The Bills have a crowded wide receiver room and Josh Allen tends to spread the football around. Coleman has caught eight passes in the last five games, and just one for five yards in the Wild Card victory over the Denver Broncos. Still, the rookie may be the most dangerous downfield threat of the bunch. He is tied for the team lead for receptions longer than 25 yards (six) and trails Mack Hollins in receiving touchdowns (four). Coleman is a boom-or-bust DFS option with a low output more likely.